Worthy is an AI native debt resolution company that negotiates settlements on behalf of consumers. Our mission is to give every consumer struggling with debt a fair and affordable path back to financial stability.
We operate a consumer app (web and mobile), an API for consumer fintech applications to embed debt resolution, and an AI-powered negotiation engine that automates work that used to take rooms of human negotiators.
This industry has a long history of scams and predatory practices. We built Worthy to be the opposite: compliant, transparent, and accountable in every state we operate in.
This technology stack lets us offer debt settlement services at a 2.5–3x lower price than legacy providers, while negotiating faster and more consistently than manual, phone-based processes. Our AI has already negotiated $2.6M in debt, and we’re just getting started against a $65B market of debt in collections.
Getting there means reaching millions of borrowers and earning their trust. Great creative, rigorous testing, authentic influencer relationships, and disciplined media buying will be central to how we do it.
We’re looking for a hands-on Marketing Manager to build that growth engine. You’ll find creators, produce and test UGC, optimize paid media, and create scalable systems that turn marketing activity into measurable growth. If you combine excellent taste with analytical rigor and move quickly from idea to execution, come help us build Worthy.
The role
- Own and execute all top of funnel motions
- Lead UGC strategy across micro- and AI influencers.
- Source and manage creators through high-volume outreach.
- Cut, clip, and repurpose content for paid and organic channels.
- Manage and scale paid media spend from approximately $10K per month toward $40–50K per month.
- Optimize creative production using ROAS, hook rates, drop-off, and conversion data—continually testing new creators, concepts, hooks, formats, and variants.
- Report what works, what doesn’t, and what to test next.
- Build AI agents, processes, and systems that identify winning UGC and improve creative and campaign performance efficiently.
- Establish long-term SEO, AEO, and GEO programs.
Core skills
- 3–4+ years professional experience.
- Bachelor’s or Masters in related field (preference to engineering to really get to grips with our product and positioning)
- Excellent creative taste: experience and aptitude for great quality content, aesthetics, and written content
- Experience and first-principles understanding of the steps to build a brand from scratch
- Deep understanding of UGC and performance marketing.
- Comfortable executing directly—not just managing agencies.
- Highly analytical, organized, resourceful, and experiment-driven.
- This is an initial contract role with potential to evolve as Worthy grows.
Specifics
- $90–$110k base-salary
- Share options as part of the early team post contract-to-hire
- Unlimited time off
We encourage exceptional applicants from all backgrounds to apply for this role, even if they do not meet all the requirements listed.
Interested? Apply below.